As an entrepreneur, you’ve no doubt been told by a lot of marketing “experts” out there that it’s important build your brand, and “get your name out there”.
But what if I told you that any entrepreneur who does marketing to build their brand, create awareness or exposure, or get their name out there is wasting their money?
Let me tell you what I really think — brand building is for entrepreneurs who HATE their money.
Here’s why.
Ok, the jury is in.
It’s official.
I cannot STAND whiners and complainers.
One of the major influencers for me to spend more (or less) time with someone is to the extent that person exhibits a negative or defeatist attitude .. or if they practice the power of positive expectancy.
It’s incredible how many people expect or assume that things won’t go their way .. and then they’re disappointed and surprised when they turn out to be right.
This is the mentality of victims and losers, and something that has no place in my world.
It’s something that I’ve never tolerated since I had a very powerful “a-ha!” about a decade ago. Truth be told, part of the breakthrough I had was the realization that I was one of the best whiners and complainers the world had seen.
It was one of those things that I had never been conscious of, until I was reading a magazine that spoke about negative attitude, and suggested that you keep track of how many negative thoughts you had about other people, things and situations.
I did this for a few days, and was shocked at what I found.
For many years, I hated Apple.
It’s ironic, because my first computer I ever owned was an Apple IIc that my dad bought me after relentless begging and whining.
I was 14 years old, and about to enter the information age.
It was on that IIc that I learned how to approach the world through a keyboard and digital thinking.
That computer took me into the world of computerized bulletin boards, where I would connect to hosted chat forums and file servers and “meet” others around the world I’d otherwise never cross paths with.
I met one of my best friends and the best man at my wedding Lyndon Ward through that computer.
But as the PC emerged and became popular (because of Microsoft’s clever marketing strategy for DOS), I only ever owned that one Apple. I switched to PCs, and never looked back.
I had no idea how impactful Apple would later become on me .. and here’s how it did.
Greg is one of the most authentic, caring people I know in the industry, and I overwhelming recommend SimpleWealth, Greg, Kourosh and everything they put on.
Vishen Lakhiani
This is the most practical and complete training I’ve ever taken. Greg gives 110% of his knowledge, experience and dedication to his students.
Georgi Ignatov
The integrity of all involved was astounding. Greg & Kourosh, bring authenticity, heart and humbleness to there programs – which is missing from other programs on the market.
Kent Dorsey
